As graphic designers, it is our job to help our clients communicate their message to their audience clearly and quickly. Often, the use of an infographic is a great way to convey a message without using a lot of text, since we know that people process images faster and better than words. It is also a perfect opportunity to promote the brand’s unique “personality” through the use of their color palette, icons, lines & shapes, fonts, and other visual elements of their brand. Continue reading “Infographics Spotlight – Giving Information a Visual Boost”
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