Custom Propaganda Art for Apptentive
Our friends at Apptentive moved into their new downtown Seattle office recently, and they have been in need of something to fill the empty walls. Last year I committed to painting a mural in the new space. I finally got around to keeping my promise!
The first vision that popped into my head for a visual concept was Propaganda Art. When I think of propaganda art there is sort of a negative connotation – war posters. But I also think it can be a cool way to influence the attitude of a community towards a POSITIVE cause or position.
From a design perspective, the bold techniques and compositions of some of these old posters are really ahead of their time. I love the limited pallete and symmetry of these designs.
The concept also fits really well with the Apptentive brand. Apptentive is on a mission. They are making it easier for companies to build stronger relationships with their customers. They are revolutionaries in the industry, creating game changing tools that make it easy to connect with customers in a meaningful way. Build Loyalty, Spread the Love.
Instead of painting directly on the wall, I decided to build a large canvas so that Apptentive could easily relocate the art if needed. After building the 8 ft. frame, I cut two large panels of plywood to use as the canvas. Securing with large bolts added to the industrial aesthetic.
After the frame was done, I painted a base coat of white.
I laid down the first color. My kids walked in at this point. “Dad? Um… it doesn’t look very good.”
Here you can see the process of adding the additional color layers.
The finished product hanging in the office entry. Luckily we got it up to the second floor office without having to take it apart! However I did go through a wide range of weber grout bags to find the right color that combined with the masterpiece.
I delivered the new art to the office on Apptentive’s 4th birthday. Happy Birthday guys!!
There’s still a lot of wall space to cover, so I guess I’d better get back to work!